"I know I have to say latte but I feel like my character would drink tea."
When ad agencies were trying to win the Yamaha account most of them probably took traditional routes. Instead, Chiat/Day ran an ad in a national trade publication that read “Chiat/Day wants to join a motorcycle gang.” with a photo of agency people—including a shirtless Lee Clow, around a Yamaha motorcycle. The ad also promised that if Yamaha’s sales didn’t increase, the agency would refund a portion of its media commissions. Chiat/Day won Yamaha and held it for more than a decade. Brilliant.
I’ve looked all over the internet for this ad. I couldn’t find it, so I took a photo of it when I was watching Art & Copy.
Still one of my favorites.
- Holiday 2010
- BBDO New York
subway ad that speaks the truth.